Open/Read Rate for Blast Emails - MagnetMail facilitates the gathering of statistics on the number of "bounced" or undelivered emails and on the number of individuals who open, read or click on links in the emails. An average blast email to the CACUBO membership goes out to over 5,000 individuals. Over the past two years, the percentage of successfully delivered emails has increased from approximately 89% to 95% of the total messages sent. This improvement is due to the efforts of both NACUBO staff and CACUBO volunteers to correct invalid addresses and remove inactive/retired members.

Tips on Composing Messages for MagnetMail Distribution - The MagnetMail service is designed to maximize the deliverability of email messages across a wide variety of email systems. When composing email for MagnetMail distribution, it is important to understand that every message goes out in an HTML format and a text format. The HTML version allows for coloring/formatting of text and the use of logos and other images. However, many institutional email systems restrict emails to plain text, due to security concerns. Focus your efforts on creating clear, concise text, rather than fancy graphics, to ensure that you get your message across to the membership. Also, MagnetMail does not support file attachments (again due to security concerns). In lieu of a file attachment, you can work with our webmaster, Mary Ann Ihler, to post the document to the CACUBO website and provide a link to it in your email message.

Updating Member Information - It is important to encourage all members to either update their information directly on the NACUBO website or to forward change requests to the database administrator at ewing.6@osu.edu. We encourage primary representatives and their teams to participate in the on-line update process offered by NACUBO, to ensure that we are reaching all the staff members in your institutions who might benefit from CACUBO programs.